The article does not have much new or particularly insightful IMO, but it’s noteworthy, as it’s discourse on Web n.0 in a major newspaper. The main point of the article:
If web 2.0 could be summarised as interaction, web 3.0 must be about recommendation and personalisation.
Author Jemina Kiss cites Last.fm (recommendations and “what’s hot” based on what people actually listen to) and Facebook’s (much maligned) Beacon ads. But it strikes me that what she writes about is, in fact, core to Web 2.0 and not part of a new paradigm shift: Tim O’Reilly’s now-famous Web 2.0 mind map lists prominently as compenents of Web 2.0
- recommendation
- data-driven
- user-centered
- aggregators
which pretty much cover the coolness of recommendations via new Web apps IMO.
[Seems Guardian Unlimited has a little way to go to get Web 2.0 correctly implemented for themselves: you can leave a comment on a blog post by a Guardian journalist, but you can't comment on a proper news article, like the one cited above.]
[9 Feb update: Jemina Kiss and I have exchanged emails on this topic.]
[...] 9 February 2008, 1:53 am by Dan Carew A few days ago I posted that I thought The Guardian Unlimited was off, on an article on “Web 3.0″. I wrote a short letter to the editor of the Guardian, with the same [...]