Indie 2.0

So you’ve heard Seinfeld is plugging Microsoft Vista. Past-prime star for past-prime OS.

But Time Magazine, in Seinfeld: The Right Man for Microsoft, writes that it doesn’t even matter cuz the cloud is coming and OSs are soon irrelevant:

Still, online and elsewhere, the news was met with derision. Why, the armchair analysts wonder, would Microsoft turn to a guy who was a hit as recently as, er, 1998? (And who ruled the airwaves for the decade preceding that?) Is Microsoft indeed trying to harken back to a time when Windows was king, Google was a nonsense word and Apple was on the verge of extinction? And doesn’t this show that Microsoft is out of touch with today’s culture?

To which I say: So what? Surely you don’t think the kids of today are going to be buying Vista. Within a few years, operating systems will pretty much disappear — or at least be something that consumers won’t think about when they buy always-on, Internet-connected devices. The operating system will be about as interesting for buyers to contemplate as the power supply. So why bother raising Vista awareness among anyone older than, say, 21? Seinfeld really hits the sweet spot for this demographic. Not that there’s anything wrong with that.