Jim Jannard on reduser.net gives a heads up on a link to an interview with Peter Jackson where he mentions Red prominently and favorably. Jim’s link refers to a re-posting of the interview. The original interview is on a site called The Auteurs–a cool site where you can watch arthouse movies online for a small fee + lively discussion forums by film buffs (and makers) + “curated rotating online film festivals”.
Here’s the question and answer where Jackson mentions Red:
KYLE ST-AMOUR-BRENNAN asks: What are your thoughts on the current economic climate in relation to film production? Does the continual integration of digital technology in Hollywood (you being a heavy supporter of the RED digital cinema camera), make it actually cheaper to make a film, or has it just allowed more money to be allocated more so on postproduction elements (special effects, etc..) ?
PETER JACKSON: Interesting. The main problem with the current climate is not so much to do with the advent of new technologies as it has to do with the changing face of distribution, and the changing nature of the audience demographics as well. The studios are finding it harder to make sense of the film industry, partly that has to do with the fact that studios are now part of these large corporations for which film is just a part of the conglomerate’s larger business. So there’s this particularly weird way in which Wall St. is controlling the production of movies, leading to quite a depressed time, where there doesn’t seem to be a market for medium or small budget films. Some of it’s the change in distribution, some of it’s a little bit to do with piracy; it’s all more complex than I could ever go into and I’m not an expert.
However, I think it’s a cycle. And eventually I think we’re going to arrive at a place where the internet and that type of technology settles down, and the film industry figures out a way to live with it. I’m looking forward to that particular conflict coming to an end within two or three years.
I don’t think any of it has much to do with digital cameras. I think there’s a whole economic thing going on that’s quite serious. We’re also talking about the audience, too, the fact that young people today have a multitude of different things to do, ways to occupy themselves during the weekend, and that going to the movies has a lot more to compete with.
But I do feel optimism. And where I do feel optimism, that’s where digital technology comes in. When I think my depressive thoughts of how hard it is to make interesting movies, I remind myself, “Hang on, there’s a generation of young people with access to movie equipment that’s cheaper and of higher quality than ever before.” Cameras like the RED camera. It makes me feel like saying, “If you’re out there reading this, go and get to making movies!” I really feel like it could lead to as exciting a creative explosion in filmmaking as what happened in the 70s.
The thing that excites me most about the RED, incidentally, is the image quality. I like the fact that is was designed by a camera buff. Jim Jannard’s passion is to create a digital camera available to everybody. Each generation of the RED is just going get better and better.










